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Delphique 2020 presents an opportunity to the students to be a part of the Marketing Research Panel with PineLabs

Project Brief:There is immense potential for a product like Loyalty Solutions in the Indian retail market. What should be our strategy going forward to tap this market in the most effective way.
 
Key Deliverables: 
  1. Benchmarking
    • Identify key competing products
    • Benchmark them on key attributes
      1. Product
      2. Pricing
      3. Positioning
      4. Marketing Strategy
      5. Sales Strategy
  2. Go-to-Market Strategy
    • Use insights from the Benchmarking exercise and market research to formulate a plan
    • Plan should cover
      1. Market Segmentation
      2. Target Segmentation
      3. Positioning
      4. Product (Features)
      5. Pricing
      6. Marketing Strategy
      7. Sales Strategy