Delphique 2020 presents an opportunity to the students to be a part of the Marketing Research Panel with PineLabs
Project Brief:There is immense potential for a product like Loyalty Solutions in the Indian retail market. What should be our strategy going forward to tap this market in the most effective way.
Key Deliverables:
- Benchmarking
- Identify key competing products
- Benchmark them on key attributes
- Product
- Pricing
- Positioning
- Marketing Strategy
- Sales Strategy
- Go-to-Market Strategy
- Use insights from the Benchmarking exercise and market research to formulate a plan
- Plan should cover
- Market Segmentation
- Target Segmentation
- Positioning
- Product (Features)
- Pricing
- Marketing Strategy
- Sales Strategy