Project Topic

As PayPal is planning to launch its full suite of services in India later this year (currently only cross-border transactions are possible), we are trying to answer the following questions:
How PayPal could differentiate and succeed in India on
1. P2P
2. In-store payments
[P2P refers to the peer-to-peer payment service which has been one of the biggest growth drivers for PayPal in the recent years. And ‘in-store’ payments is a service offered by PayPal an alternative to traditional card based payments in retail outlets in many countries.]

What we need from the solution
1. A thorough analysis of the payments landscape in India, including overall potential as well as strategies of major existing players
2. Conclusive recommendation on the strategy that PayPal should adapt (specifically in the segments mentioned above)